Torben Keller

The challenge: too many clicks, too much admin time

Before the switch, operations were spread across three, four, five different systems, and even small tasks meant a lot of clicking and navigating.

“We spent a lot of time navigating just to get tasks done, so our administration time became far, far too long. And the uncertainty about how things had been done lowered the quality, because the risk of errors was so much higher.”

Torben needed a system that could handle several training spaces, pay his staff, and at the same time give him an overview of revenue, occupancy and all the data the gyms produced.

Members: “The app is one of the things they point to”

Members find the system user-friendly and intuitive, and they notice the ongoing improvements to the interface. The clearest feedback, though, comes from an unexpected place: members who cancelled and later came back.

“We hear from members who cancel with us and, fortunately, come back again, that our app is one of the things they point to as a difference from other places.”

For Torben, the app is not just a tool but the gym's face to its members.

The recommendation

“I would recommend Booking Board to other gyms because it gives members a completely different user experience compared to a lot of other systems out there. It is intuitive, easy and clear. And on our side we can run events and great class times and keep track of our coaches' hours. We have gathered so many things in one place that we can actually run a complete business with a single program.”